A smiling young woman wearing a yellow blouse is standing in a shopping centre. She is looking at her smartphone and holding shopping bags in her other hand.
Logo of the company reifen.com for a car repair shop finder with SmartMaps.
The Bioland logo is used as a reference for the Bioland Storefinder with SmartMaps.
Logo of the company Hansgrohe for the worldwide specialist dealer search with SmartMaps.
Logo of the reference Sparkasse for a search for ATMs and Sparkassen branches with SmartMaps.

SmartMaps – The Mapping Platform for
Stationary Retail

Boost sales and reduce costs by creating
positive in-store customer experiences


Maps API for retail: With the SmartMaps platform, you don’t just show your customers the way to the nearest store. You also provide helpful information to ensure a smooth shopping experience even before they arrive.

Which store nearby is currently open? Where is my favourite product in stock and ready for pickup?
Leading and innovative companies rely on the easily integrable geo solutions from SmartMaps — the globally available, cost-effective, and GDPR-compliant mapping platform.

Delight your customers with interactive maps, powerful geo services, and the GDPR-compliant SmartMaps Store Locator.

Icon of a rising bar chart that symbolises increases in online and offline sales.

Increase sales online & offline
Do you also operate an online shop? Your local stores benefit when customers can pick up goods in-store using Click and Collect.

An icon of hands holding a heart to show high customer satisfaction.

Higher customer satisfaction
Your store locator can do more: inform customers about special offers, exclusive product ranges, and services such as parking or a kids’ play area.

Icon of a group of people to reach more customers through intelligent searches with SmartMaps.

More customers
With fast Maps, smart search, and a variety of filter options, your customers can always quickly and easily find the store that best suits their needs.

Key Features of the Maps API for Retail

Discover smart mapping solutions
for your local stores


SmartMaps in Your Store Locator

Easy and quick integration


A well-designed Store Locator sets your business apart from other retailers. Nowadays, many customers search online before heading out to shop in-store. Impress your customers by clearly presenting local information.

The first step is determining the website visitor’s location and suggesting the nearest store. This is particularly useful for business travellers or people visiting another city. Communicate weekly offers or special promotions at the local store.

Learn more about the Store Locator.

Screen view of the specialist retailer search for Otto Chemie in Berlin, implemented with SmartMaps. The locations of retailers found are marked on the map. A results list shows the hits found for the map section.
A woman with a child pushing a shopping cart in front of a refrigerated shelf in a supermarket.

Increased Customer Satisfaction


Not every store carries the same product range.
Show your customers what they can find and where they can find it using your store or market locator:

  • Do you sell special items for specific target groups, such as baby food, pet supplies, cosmetics, or stationery in supermarkets?
  • Where can customers find fresh products like a meat and sausage counter or a bakery?
  • Does your fashion store offer not only clothing but also shoes and accessories like hats, scarves, and jewellery?
  • Do you also offer household items like pots, dishes, and home textiles in addition to furniture?

Extended Service Offering


The range of services you offer can help attract customers: accessibility features, free parking, photo booth, ATM, copier or photo printer, battery recycling, customer Wi-Fi, kids’ play area, Click & Collect, in-store parcel locker, and more.

Your Store Locator can do more than just show the nearest address. Inspire your customers with an interactive digital map enriched with useful service details and promotional offers.
Learn more about the SmartMaps Store Locator.

Screen view of the car repair shop search with SmartMaps, implemented by reifen.com. It displays a picture of the car repair shop, a map showing its location and further information about the car repair shop.
Test now for free or contact us
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"SmartMaps impressed us primarily with its GDPR compliance, which is a high priority for us; an unbeatable price-performance ratio; and the truly outstanding technical documentation."

Philipp Klusmeier, Head of eCommerce reifencom GmbH

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"From the very beginning, we had the feeling that YellowMap meets our requirements and that we are in good hands. Not least because the company has been specializing in exactly this area for over 20 years and brought corresponding references. The team conveyed to us: The schedule is ambitious, but we can do it. The cooperation is thoroughly professional, very dedicated, and it also fits on a human level. We get quick answers and clear statements. There are firm commitments on both sides. In short: teamwork as you would wish for it!"

Laura Peters, Team Lead Digital Marketing OTTO-CHEMIE

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"For all interactive Sparkasse locators within the Sparkassen-Finanzgruppe, we have been relying on the service of YellowMap AG since 2022. The migration of over 365 regional Sparkasse websites and our central portal sparkasse.de to the GDPR-compliant map platform SmartMaps was easy, and we benefit from cost savings compared to our previous provider. We and our Sparkassen are enthusiastic about the new map solution, which is hosted on German servers."

Lars Häuser, Program Lead, S-Communication Services GmbH
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"With the help of SmartMaps, we are able to present our member companies and their services clearly on our website. This provides businesses with an effective public platform that complies with data protection regulations, and gives consumers a broad overview of the great diversity of organic agriculture. We are very satisfied with this solution."

Leon Mohr, Project lead Bioland e.V.

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"In order to comply with the strict GDPR guidelines, we had to look for an alternative mapping solution to Google Maps. With SmartMaps, we found a user-friendly mapping platform that protects the privacy of our customers. The switch was easy and completed with little effort."

Marcus Jeckel, Product Manager & Team Lead, Sopra Financial Technology GmbH
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"In general, I absolutely loved your customer friendliness (assistance, quick problem solving, incorporating changes) and always having the feeling of having a contact person."

Julia Kretz, Team Pony Concept

    Store Locator

    The guide for your customers in stationary retail


    Rely on the globally accessible Store Locator and benefit from easy integration, custom design adaptations, and a flexible mapping platform — whether you use our GDPR-compliant SmartMaps, Google Maps, or Bing Maps as your base. The Store Locator offers a full range of features and helps increase customer satisfaction.

    Learn more
    Screen view of an exemplary store locator for a map section of Berlin. It shows markings for various locations and a list of results for the displayed locations.
    A person at a laptop uses the store locator of the company Matratzen Concord, which was implemented with SmartMaps.

    Click & Collect

    Expand your product offering with Click & Collect


    Click & Collect connects your online shop with your local stores. Customers place their order online and pick it up at a physical store, parcel shop, or locker station. This model benefits everyone — both consumers and businesses. Your stores require less shelf and storage space, while customers enjoy access to a wider product selection.
    Customers choose their preferred touchpoint, purchase model, and pick-up location. There’s a high chance that, when they visit your physical store to pick up their items, they’ll make additional purchases on-site.

    Learn more

    SmartMaps Monitor

    Seamless integration with your ERP system


    Uncover new trends and patterns in location-based data with SmartMaps Monitor's powerful location intelligence. Use valuable geomarketing insights to make informed decisions and drive long-term business success.

    Easily integrate SmartMaps Monitor into your existing system environment and use the SmartMaps platform to create customised data analyses. Our flexible Maps API gives your developers the freedom to combine and program a wide range of features as needed. For instance, you can visualise real-time data from your IoT devices or track the current locations of your vehicle fleet.

    Learn more
    Screen view of two SmartMaps monitors: a pollen count monitor on a mobile device on the left and a purchasing power index monitor on a screen on the right. The 'Software Hosted in Germany' and 'fair.digital' seals are also visible.

    Let's unlock your mapping potential together

    Your success is our priority - Connect with us now


    Have questions or seeking personalized guidance on our SmartMaps platform? I'm here to help. Contact me today for expert advice and support in achieving your goals with our cutting-edge mapping solutions.

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    Christopher Schmitt
    Maps-Specialist
    Tel.: +49 721 9638-125
    geosolutions@yellowmap.de