Reference: Hermann Otto GmbH - OTTO-CHEMIE
Interactive, GDPR-compliant specialist dealer search for industry
When it comes to sealing, bonding, and coating, the products from OTTO-CHEMIE enjoy an outstanding reputation worldwide. For more than 140 years, the company based in Fridolfing, Bavaria, has been supplying high-quality sealants and adhesives for industry, trade, and craftsmanship. OTTO-CHEMIE stands for quality, expertise, and reliable service.
Dealer Locator bridges the gap in the customer journey
“Customer orientation is our top priority”, says Laura Peters, Team Lead Digital Marketing at OTTO. “The specialist trade is our main sales channel, and we wanted to offer customers better guidance,” Peters continues. “An integrated dealer locator on our website was the logical next step.”
Thanks to this integration, customers can now easily find sales locations for OTTO-CHEMIE products directly on the company’s website. The solution is powered by the YellowMap AG, which enables users to locate the nearest authorized dealer with just a few clicks and even filter search results by specific products.
The outcome: a 45% reduction in customer inquiries to the internal sales team regarding where to buy OTTO-CHEMIE products.
Benefits and advantages
- Customers always stay well-informed in real time
- Dynamic action filter with daily data updates
- Fast product search with advanced filter and search options
- Clear overview through intelligent cluster icons
- Digital sovereignty across web and mobile applications
Features and use cases
- Custom dealer locator with 80 product filters
- Interactive maps for clear location visualisation
- Autocomplete for fast and intuitive location search
- Multi-routing options for car, bike, and pedestrian navigation
- Geocoding for accurate dealer positioning and mapping
The team made it clear to us: the timeline is ambitious, but we can make it work. The collaboration has been highly professional, dedicated, and built on great personal rapport. We receive quick responses, clear communication, and there are firm commitments on both sides.
In short: true teamwork — exactly the way it should be!”
Laura Peters, Team Lead Digital Marketing at OTTO-CHEMIE
Added value for Marketing
The new solution enables OTTO product users to easily identify nearby points of sale directly through the company's website. The dealer locator is not a static feature — it can be adapted dynamically for additional functions, such as marketing campaigns.
“For special promotions, such as new product launches, we can use filters to display only those dealers participating in the campaign”, explains Laura Peters. “This allows us to build targeted online campaigns, generating greater value for both our customers and our company."
The next step will be integrating the dealer search directly into product pages, showing nearby dealers for each individual product. “YellowMap offers a wide range of possibilities to expand the solution flexibly, allowing it to grow with us and remain an active part of our digital ecosystem”, adds Peters.
A mature solution instead of in-house development
Instead of developing a custom-built system from scratch, the company opted for a proven, market-ready solution: the Dealer Locator by YellowMap AG.
Built on the GDPR-compliant SmartMaps platform, this all-in-one solution combines powerful search features, a user-friendly interface, and extensive product filtering options. The system can be individually customised to match each client’s corporate design.
Comprehensive solution delivered in record time
YellowMap prevailed over two competitors because the team took the time to analyse our requirements and questions in detail”, says Laura Peters. Since OTTO wanted to present the completed project internally within a short timeframe, YellowMap stood out with its exceptionally fast implementation process: only a few days passed between the initial inquiry, the first presentation, adjustments, approval, and the project kick-off.
Within just a few weeks, a fully operational solution was ready for going live. The simple iframe integration into the existing website proved highly efficient, minimizing the technical effort required for implementation.
I’m happy to help - how can I assist you?
Christopher Schmitt
Maps-Specialist
Tel.: +49 721 9638-125
geosolutions@yellowmap.de