Click & Collect: Seamlessly connecting online and physical stores
Reduce delivery costs, increase in-store footfall, and create a flexible shopping experience: with the SmartMaps Click & Collect solution, your customers can order online and pick up their items at their preferred store or reserve them for in-store fitting and viewing. Fully GDPR-compliant and integrated into your shop in just a few steps.
Reserve & Collect or Buy & Collect: Your Model, Your Choice
Depending on your business model, industry, and your target audience’s purchasing behaviour, you can choose between Reserve & Collect, Buy & Collect, or a combination of both. SmartMaps supports all scenarios within a single solution, giving you the flexibility to select the model that best fits your product range.
Online reservation, in-store purchase: ideal for products that require consultation, where customers want to check, try, or compare before buying.
Ideal for: fashion, furniture, eyewear, and consultation-intensive assortments
- Non-binding reservation with in-store decision
- Personal advice and cross-selling at the point of sale (POS)
- Fewer returns
How Click & Collect with SmartMaps works
Store selection directly in checkout
- Interactive store map integrated into the checkout flow
- Automatic location detection – fewer clicks, less manual input
- Real-time product availability per store
- Opening hours and services visible at a glance
Order, preparation & notification
As soon as the items are ready for pickup in store, you can notify your customers via email or SMS, including a SmartMaps map snippet for easy navigation. Status tracking can be seamlessly integrated into your existing workflows and systems – without any data silos.
- Automatic notifications via email or SMS
- Live order status tracking for customers
- Integration with ERP and POS systems
- Time slot booking for better in-store traffic management
Centralised store data management
- Maintain addresses and services centrally
- Define special opening hours per store
- Control capacity at the individual store level
- Manage multiple store networks under one account (multi-tenant capable)
Your Benefits with Click & Collect
Higher revenue per customer
In 30-50% of cases, customers who pick up their orders in-store make additional purchases on the spot.
Lower shipping costs
No package delivery, no returns logistics – shipping and returns costs drop significantly.
Increased store traffic
Click & Collect brings online customers into your stores and strengthens brick-and-mortar retail.
Better customer experience
No missed deliveries. Your customers pick up their orders whenever it's convenient for them.
GDPR-compliant
All maps are based on SmartMaps and there is no tracking, no cookies and no data transfers to third countries.
Seamless shop integration
Integration with Shopware, Magento, OXID, or custom e-commerce solutions.
200+
Four Steps to a Complete Click & Collect Integration
Shop-Analysis
We will analyse your online shop, retail network and omnichannel strategy.
2
Concept & UX
We'll work together to design the checkout flow and store selection.
3
Development & Testing
Your online shop, inventory management and store logistics will be integrated.
Go-Live & Optimisation
Launch, conversion rate monitoring and continuous optimisation.
Would you like to get started with step 1?
Privacy and security you can count on

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BITMi

Hosting in Germany

100% GDPR-compliant
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Frequently Asked Questions About Click & Collect
I’m happy to help - how can I assist you?

Christopher Schmitt
Maps-Specialist
Tel.: +49 721 9638-125
geosolutions@yellowmap.de


