Click & Collect: Seamlessly connecting online and physical stores


Reduce delivery costs, increase in-store footfall, and create a flexible shopping experience: with the SmartMaps Click & Collect solution, your customers can order online and pick up their items at their preferred store or reserve them for in-store fitting and viewing. Fully GDPR-compliant and integrated into your shop in just a few steps.

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Discover Pickup Options

Reserve & Collect or Buy & Collect: Your Model, Your Choice


Depending on your business model, industry, and your target audience’s purchasing behaviour, you can choose between Reserve & Collect, Buy & Collect, or a combination of both. SmartMaps supports all scenarios within a single solution, giving you the flexibility to select the model that best fits your product range.

Reserve & Collect

Online reservation, in-store purchase: ideal for products that require consultation, where customers want to check, try, or compare before buying.

Ideal for: fashion, furniture, eyewear, and consultation-intensive assortments

  • Non-binding reservation with in-store decision
  • Personal advice and cross-selling at the point of sale (POS)
  • Fewer returns

Buy & Collect

Order and pay online, pick up in-store: fast, efficient, and with no shipping costs.

Ideal for: groceries, pharmacy, fast-moving goods, and large or bulky items

  • Immediate revenue capture online
  • No shipping, no delivery costs
  • Increased store footfall and additional in-store purchases

How Click & Collect with SmartMaps works


Store selection directly in checkout

Integrate the SmartMaps store locator seamlessly into your checkout: your customers can view available pickup locations on an interactive map, including opening hours and available services. This allows them to decide within seconds without interrupting the ordering process.
  • Interactive store map integrated into the checkout flow
  • Automatic location detection fewer clicks, less manual input
  • Real-time product availability per store
  • Opening hours and services visible at a glance
Checkout process with autocomplete in the OXID eShop.
Illustration of a Click & Collect solution using SmartMaps.

Order, preparation & notification

As soon as the items are ready for pickup in store, you can notify your customers via email or SMS, including a SmartMaps map snippet for easy navigation. Status tracking can be seamlessly integrated into your existing workflows and systems – without any data silos.

  • Automatic notifications via email or SMS
  • Live order status tracking for customers
  • Integration with ERP and POS systems
  • Time slot booking for better in-store traffic management

Centralised store data management

Manage all store information centrally, for example in the Location CMS. Updates are reflected instantly in your online shop – without requiring IT intervention.
  • Maintain addresses and services centrally
  • Define special opening hours per store
  • Control capacity at the individual store level
  • Manage multiple store networks under one account (multi-tenant capable)
Excerpt from YellowMap Location CMS as a central data management tool.

Your Benefits with Click & Collect


An icon featuring growing bars and an upward-pointing arrow symbolises sustainable success.

Higher revenue per customer

In 30-50% of cases, customers who pick up their orders in-store make additional purchases on the spot.

An icon showing a bundle of bills with a check mark to indicate lower shipping costs.

Lower shipping costs

No package delivery, no returns logistics – shipping and returns costs drop significantly.

The icon, which features a shopping trolley with an arrow, represents traditional retail.

Increased store traffic

Click & Collect brings online customers into your stores and strengthens brick-and-mortar retail.

The icon depicts hands holding a heart, symbolising an enhanced customer experience.

Better customer experience

No missed deliveries. Your customers pick up their orders whenever it's convenient for them.

The lock icon symbolises data protection.

GDPR-compliant

All maps are based on SmartMaps and there is no tracking, no cookies and no data transfers to third countries.

Icon of a shopping cart and a computer mouse for Click & Collect.

Seamless shop integration

Integration with Shopware, Magento, OXID, or custom e-commerce solutions.

30-50%
additional purchases at pickup
€0
shipping costs for pickup

200+

customers worldwide
0
cookies required

Four Steps to a Complete Click & Collect Integration

1

Shop-Analysis

We will analyse your online shop, retail network and omnichannel strategy.

2

Concept & UX

We'll work together to design the checkout flow and store selection.

3

Development & Testing

Your online shop, inventory management and store logistics will be integrated.

4

Go-Live & Optimisation

Launch, conversion rate monitoring and continuous optimisation.

Free Initial Consultation

Would you like to get started with step 1?

Talk directly to our experts – no obligation and fully personalised. Together, we analyse your shop and show you the potential for your omnichannel strategy.

Privacy and security you can count on


YellowMap AG develops and operates SmartMaps in German data centres and holds the most important seals for data protection, data security and digital sovereignty.
Seal of Software Made in Germany.

Certified by
BITMi

Seal of  Software Hosted in Germany.

Hosting in Germany

Seal of Datenschutz perfect.

100% GDPR-compliant

Seal of fair.digital.

100%
fair.digital

Frequently Asked Questions About Click & Collect


SmartMaps Click & Collect integrates seamlessly with all major e-commerce platforms, including Shopware, Magento, OXID, WooCommerce, as well as custom-built solutions. Integration is handled via open APIs, ensuring maximum flexibility and scalability for your online store.

I’m happy to help - how can I assist you?

Contactphoto Christopher Schmitt.

Christopher Schmitt
Maps-Specialist
Tel.: +49 721 9638-125
geosolutions@yellowmap.de