Reference: reifen.com GmbH
GDPR-compliant tire service finder
reifen.com is Germany’s multi‑channel specialist, offering a wide range of tires and wheels. In addition to the online shop, the company operates 37 retail branches across Germany and collaborates with 3,750 mounting partners to provide additional services. Across Europe, reifen.com is also represented with several international online shops.The product portfolio includes tires for cars, motorcycles, off-road vehicles, transporters, and bicycles, as well as rims, wheel sets, and accessories. Since January 1, 2016, reifen.com GmbH isn part of Apollo Tyres Ltd., a publicly listed, global tire manufacturer.
Based on the SmartMaps platform by YellowMap AG, the company provides customers with a user‑friendly and GDPR‑compliant solution to search for branches and mounting partners quickly and securely.
Benefits and advantages
- Full GDPR-compliance
- Cost savings of over 50% compared to the previous provider
- Enhanced user experience and a more intuitve map solution
- Easy implementation and flexible integration into existing system environments
- Modular architecture enabling future enhancements
Features and use-cases
- Digital tire service locator
- User-friendly search with advanced filter options and visualisation
- Instant access to location details including map view, direct contact, opening hours, services, pricing, and payment options
- Support for multi‑channel strategies to ensure a seamless customer experience across all platforms and touchpoints
We have a dedicated contact person, and whenever we have questions, we receive a comprehensive response within 24 hours. That level of service simply didn’t exist with our previous provider and has made the implementation process much easier.“
Philip Klusmeier, Head of E-Commerce reifen.com GmbH
Data protection comes first
In the past, the company relied on a popular US‑based mapping service. “It turned out to be relatively expensive, and achieving GDPR compliance was complex”, explains Philipp Klusmeier. “On top of that, there was no direct point of contact. We could only submit inquiries via an email hotline and sometimes waited a long time for a reply. That wasn’t ideal for us — we wanted a solution that truly represented our brand.”
Together with a long‑standing IT agency, the project team led by Philipp Klusmeier evaluated several alternatives. The decision ultimately fell on SmartMaps. “What convinced us most was the GDPR compliance, which is a top priority for us, along with the outstanding price-performance ratio and the excellent technical documentation”, says Klusmeier.“
Europe-wide rollout
The simple API integration of SmartMaps enables a modular and flexible adaptation of the mapping solution within existing system environments. Working closely with the reifen.com IT team, the supporting agency was able to develop a custom workshop finder perfectly aligned with the company’s vision.
Step by step, a tailored workshop search was created — first launched in France, Italy, the Benelux region, and Denmark, and later expanded to the DACH region. Customers can now easily find workshops nearby by entering a city name or postal code. Each result provides comprehensive workshop details, including an interactive map view, direct contact options, opening hours, services offered, pricing, and payment methods.
Fast support at lower costs
“We never had such a detailed overview of each workshop’s services before”, says Philipp Klusmeier, who highlights the excellent technical documentation for implementation and the direct line to the provider in Karlsruhe. “The outstanding support we received significantly accelerated and simplified the entire project. We are extremely satisfied with our collaboration with YellowMap. The management team is always available to speak with us personally whenever needed. We have a dedicated contact person, and whenever we have questions, we receive a comprehensive response within 24 hours. That level of service simply didn’t exist with our previous provider and has made the implementation process much easier.”
Another key difference compared to the previously used US mapping service: SmartMaps is GDPR-compliant by design and ensures that there is no tracking and no permanent use of user data. "This gives us the confidence that our workshop finder operates fully GDPR-compliant. At the same time, the user experience is improved: the map loads immediately, without requiring an additional consent click." On top of that, switching to SmartMaps has resulted in significant cost savings, which Klusmeier quantifies at more than 50%.
I’m happy to help - how can I assist you?
Christopher Schmitt
Maps-Specialist
Tel.: +49 721 9638-125
geosolutions@yellowmap.de