Location CMS: Centralised management of store and location data


Outdated opening hours, duplicate addresses, and data scattered across multiple lists? With the Location Content Management System (CMS), you can manage all store and location data in one central place – creating a clean, consistent data foundation for your FilialFinder, Store Locator, and other output channels. Fully GDPR-compliant, multi-tenant capable, and hosted in Germany.

 
Request a consultation

Your benefits with Location CMS at a glance


Icon of a laptop with a location marker for centralised data management.

Centralised data management

Consolidate data from multiple sources and create a single source of truth.

An icon of a laptop desktop with a checkmark, representing comprehensive data management.

Complete location profiles

Maintain all relevant location information in one place – from addresses and opening hours to images and custom data fields.

An icon of a mobile device being operated by a hand.

Complete overview

Keep track all your locations and manage detailed information with just a few clicks – no training required.

An icon of a lock for controlled access rights.

Multi-tenancy support

Assign granular access rights by department, region, or role – each user can view and edit only what is relevant to them.

Icon of a location marker inside a circle for precise address positioning.

Precise address positioning

Pinpoint accuracy on the map: fine-tune the exact location of each store using drag and drop.

An icon with several speech bubbles for more information.

One-click promotions

Publish promotions, special opening hours, or announcements – for individual locations or your entire network, scheduled in advance or published instantly.

Getting started with the YellowMap Location CMS is this easy

From initial consultation to live operation in just a few weeks
1

Consultation

Together, we analyse your data structure, sources and use cases, and present Location CMS in a personalised demo.

2

Setup & data import

We configure your system, import existing location data, and set up custom fields, roles, and permissions.

3

Training

We run a concise onboarding session for your team, covering how to manage locations, publish promotions and export data.

4

Operations & support

Hosting in Germany, regular updates and a dedicated point of contact – ensuring your location data remains accurate and up to date.

200+

companies trust us

139+

countries covered
25+
years of expertise
DE
100% hosted in Germany

YellowMap Location CMS in detail


One interface for every location

One interface for all your locations: YellowMap Location CMS gives you a comprehensive view of each store, including address, opening hours and contact details. A single click opens the edit view, so you can update data straight away. No training required, no IT ticket needed.

  • View all locations in a clear, structured list with search, filter and sort options
  • Edit individual stores with a single click – no switching between tools
  • Use bulk editing to apply consistent updates across multiple locations
Desktop with YellowMap's Location CMS.
A person is typing on a laptop keyboard. Icons with quality seals float in front of the laptop screen.

Security and data protection

Your location data is sensitive – Location CMS stores and processes your data exclusively in ISO 27001-certified data centres in Germany. This ensures full GDPR compliance and is backed by trusted quality seals such as 'Software Hosted in Germany' and 'fair.digital', which provide a high level of data security and transparency.

  • Hosting in DIN ISO 27001-certified data centres in Germany
  • GDPR-compliant, certified with “Software Hosted in Germany” and “fair.digital
  • Multi-tenant architecture with separated data environments for brands, regions, or subsidiaries
  • Granular role- and permission-based access control per user and function

Flexibility and scalability

Every store network has unique requirements. Extend the Location CMS with custom data fields, manage content with time-based controls, and deliver your location data via API directly to your FilialFinder, Store Locator, or external systems. This keeps your location data flexible, future-proof, and ready to scale with your business.

  • Create customisable data fields tailored to industry-specific requirements

  • Schedule content in advance, for example holiday opening hours or promotional periods
  • Fine-tune map positions with easy drag-and-drop adjustments

  • Export data in standard formats such as CSV and XLSX, or send it directly to Google Business Profile

  • Connect via API to your Store Finder, Store Locator, listing services and external address systems

Desktop with various input fields from the Location CMS.

Awards and Quality Seals


YellowMap AG develops and operates SmartMaps in German data centres and holds the most important seals for data protection, data security and digital sovereignty.
Seal of Software Made in Germany.

Certified by
BITMi

Seal of Software Hosted in Germany.

Hosting in Germany

Seal of Datenschutz perfect.

100% DSGVO-compliant

Seal of fair.digital.

100%
fair.digital

Logo of the company reifen.com.

"SmartMaps impressed us primarily with its GDPR compliance, which is a high priority for us; an unbeatable price-performance ratio; and the truly outstanding technical documentation."

Learn more.

Philipp Klusmeier, Head of eCommerce reifencom GmbH

Logo of the company OTTO-Chemie.

"From the very beginning, we had the feeling that YellowMap meets our requirements and that we are in good hands. Not least because the company has been specializing in exactly this area for over 20 years and brought corresponding references. The team conveyed to us: The schedule is ambitious, but we can do it. The cooperation is thoroughly professional, very dedicated, and it also fits on a human level. We get quick answers and clear statements. There are firm commitments on both sides. In short: teamwork as you would wish for it!"

Learn more.

Laura Peters, Team Lead Digital Marketing OTTO-CHEMIE

Logo of the company S-Communication Services.

"For all interactive Sparkasse locators within the Sparkassen-Finanzgruppe, we have been relying on the service of YellowMap AG since 2022. The migration of over 365 regional Sparkasse websites and our central portal sparkasse.de to the GDPR-compliant map platform SmartMaps was easy, and we benefit from cost savings compared to our previous provider. We and our Sparkassen are enthusiastic about the new map solution, which is hosted on German servers."

Learn more.

Lars Häuser, Program Lead, S-Communication Services GmbH
Logo of the company ASPION.

“Our customers don’t just need detailed data. They need this information to be geographically visualised, instantly accessible, and absolutely reliable — so they can see at a glance what happened at which stage of the transport route. End-to-end hosting in Germany is a fundamental requirement for us and builds trust, especially with the rightly critical IT departments of our customers.”

Learn more.

Martina Wöhr, Managing Director, ASPION GmbH
Logo of the company Sopra Financial Technologies.

"In order to comply with the strict GDPR guidelines, we had to look for an alternative mapping solution to Google Maps. With SmartMaps, we found a user-friendly mapping platform that protects the privacy of our customers. The switch was easy and completed with little effort."

Marcus Jeckel, Product Manager & Team Lead, Sopra Financial Technology GmbH
Logo of the Company Team Pony Concept.

"In general, I absolutely loved your customer friendliness (assistance, quick problem solving, incorporating changes) and always having the feeling of having a contact person."

Julia Kretz, Team Pony Concept

    These companies are developing with YellowMap

    The comdirect company logo as a reference for an ATM and branch locator using SmartMaps.
    Logo of the company reifen.com for a repair shop locator using SmartMaps.
    The GTÜ logo is a YellowMap AG reference client for a GDPR-compliant auto repair shop search.
    ASPION's logo for transportation monitoring using SmartMaps.
    Logo of OTTO Chemie, featuring a dealer locator powered by SmartMaps.
    Debeka's logo as a reference client of YellowMap AG for a GDPR-compliant location and contact search.
    ING logo for a branch and ATM locator using SmartMaps.
    Encavis logo for a YellowMap AG reference offering a GDPR-compliant facility search.
    VPV logo, as a reference client of YellowMap AG.
    Sparda-Bank logo for a branch locator using SmartMaps.
    The LBS logo as YellowMap AG reference features a GDPR-compliant location and consultant search.
    Logo of Alte Leipziger Versicherung, a YellowMap AG reference client offering a GDPR-compliant search for consultants and agencies.
    S-Communication Services logo for a store locator using SmartMaps.
    Logo of Cash Pool, a YellowMap AG reference client offering a GDPR-compliant ATM locator.
    Postbank logo for a GDPR-compliant branch locator using SmartMaps.
    Heidelberg Materials logo for a location finder using SmartMaps.
    Hansgrohe logo for a GDPR-compliant dealer locator.

    Frequently asked questions about Location CMS


    Getting started is quick and straightforward. In an initial, no-obligation consultation, we analyse your data structure and use cases, followed by a personalised demo of Location CMS. Once you decide to proceed, we handle the full setup, including a one-time data import and onboarding. Most customers are up and running within just a few weeks.

    I’m happy to help - how can I assist you?

    Contactphoto Christopher Schmitt.

    Christopher Schmitt
    Maps-Specialist
    Tel.: +49 721 9638-125
    geosolutions@yellowmap.de